"Dieting" or being "on a diet" that didn’t work?

The dictionary definition of a diet is

"A subscribed course of food, an allowance of food. To take food according to a prescribed regimen. A fixed daily allowance of food"

• Eating only certain types of food (example of this where carbohydrates are to be removed from the diet) 
• Eating so many calories of food per day.
• Following a diet plan and eating certain types of food at certain times of the day

Maybe you can also relate to "falling off your diet" at times when you’ve eaten foods that you perceive as being "naughty" or "sins" and I’m sure we can all relate to how that feels…

• "I’ve blown it anyway"
• "I may as well have another"
  
• "I’ll start again on Monday"

….until next time!

In order to "Kick" anything it is necessary to understand what it is we want to kick. What are the dis-empowering beliefs that keep so many of us eating the wrong foods, overeating or even under eating, and striving to manage our weight. Where did these patterns come from?

Mass media campaigns are constantly tempting us with highly processed foods low in nutritional value and high in sugar and saturated fats. Our lifestyles are becoming quicker and exercise and regulated activity are becoming harder and harder to fit into a 24 hour day. We know the risks from such a lifestyle so WHY don’t we change?  I ask  "Your body is your home and the most precious item you’ll ever own. What value do you put on it?"  

I suspect most of you know what foods are good, healthy nutritious foods and what are high fat, high sugar non foods and that by eating them we are likely to get fatter and not lose weight, so WHY do we keep on eating them?

One of the main causes of weight gain is dieting.
Dieting makes you fat.
As you reduce your food intake to lose weight, your body puts itself on "famine alert".
It gets the impression that food is scarce and therefore it slows down your metabolism to get the best use of the small amount of food it is receiving

When you say you want to lose weight, you actually mean you want to lose fat.
If you lose weight rapidly, almost 25% of that weight loss can be made up of water, muscle and other lean tissue.

The reason for this is that the body is actually programmed to hold onto its fat.
So in times that your body considers to be famine, it will actually go as far as breaking down muscle and loosing water in order to hold onto its fat reserves.

Remember this: it is physically impossible to lose more than 2lbs (900g) of body fat in a week.

Furthermore, if you lose weight quickly by restricting your food intake and then you go back to eating normally, a much higher percentage of food that you eat is laid down as fat. Why? Because your body wants to build up extra fat stores, in case this type of famine occurs again.

Even when being overweight or fearing becoming overweight makes us feel so unhappy and low in confidence or even be affecting our health we still continue to eat the foods we know that are bad for us, maybe the reasons are a little deeper rooted?