About Us

Alison is Director of Kick The Diet Ltd. She trained to HND level in sports science from the Leeds Metropolitan University and NVQ level 3 in Nutrition, Sports Conditioning, Outdoor activities and various elements of exercise prescription at Northern Fitness School of Excellence.

With a long history as a Personal Fitness Trainer she is now a practicing life coach and master neuro linguistic programme (NLP) practitioner, clinical hypnotherapist and emotional freedom technique (EFT) practitioner. She has now introduced cognitive behaviour therapy (CBT) to her practices in weight loss and coaching programmes resulting in very high success rates.

She specialises in workshops in nutrition, exercise and activity and the link with mental habits, lifestyle and behaviour patterns and the mind/body connection which may be effecting weight, health and wellbeing.

She was the selected Personal Fitness Trainer for Television Programme “Drastic Dieters” as broadcast on the Discovery Channel and has appeared live on Sheffield Hallam FM advising on nutrition and activity.

Group Trainer qualified she has experience of working with teams at elite levels and was voluntary Fitness Coach for the Great Britain Women’s Rugby Team in preparation for their tour of New Zealand.

Alison was selected within the top 7 Spinning indoor cycling instructors in the UK and Northern Ireland in 2007 and is trained at international level in “Yoga Boxing “.

Alison developed kick the diet which is now a proven weight management and slimming programme which is currently in the process of being franchised throughout the UK and accredited with a level 4 Open College Network (OCN) award.

The 10 week kick the diet programme combines aspects of Life Coaching including neurolinguistic programming (NLP) hypnotherapy, Cognitive Behaviour Therapy (CBT), Education about the activity, nutrition and also has a spiritual edge based on the philosophies of Louise Hay.

Kick the diet is a result of having 20 years experience in both fitness and management roles within the Health and Fitness Industry.

Alison realised many “bad” eating and activity habits people have are generally deep rooted at a psychological level. Only by understanding these are people then able to get the results they want long term. “It’s a bit like taking a pain killer for a headache, it masks the pain but doesn’t actually solve the problem”

Through combining her knowledge and understanding of why people eat, Alison has developed a varied range of programmes including 1 to 1 coaching, progressive slimming clubs and slimming clinics throughout South and West Yorkshire